Advertizing and Marketing
·
Success of a
short-term meeting is more of a function of marketing than design
·
1/2 to 2/3 of the
total costs can be in advertizing/marketing
·
Develop a
marketing plan
o
Services/products
to be provided
o
Primary audience
o
Secondary
audience
o
Marketing
techniques to be used
o
Necessary budget
o
Drop-dead
scenario/back-up
·
Various
promotional options and media exist
o
Direct mail (most
used)
o
Newspapers,
journals, magazines
o
Electronic
media/WWW
o
Telephone
marketing
o
Using current
meetings to advertise others
o
Using
testimonials
·
Design high
quality promotional materials (brochures/catalogues/ads)
o
Size issues
o
Type issues
o
Artwork issues
o
Color issues
o
Cost issues
o
Timeliness issues
o
Reuse issues
____________________
Created January 1, 2009
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