Analyzing a Target Audience Worksheet



·        Determine the primary audience





·        Determine what is expected from your audience





·        Determine your audience’s expectations





·        Develop a comprehensive, long-range marketing research plan





·        Build a carefully thought-out and up-datable database of reliable information





·        Diligently research your competition





·        Research what attendees believe may be the benefits of your program or meeting





·        Find out why people did not register for your past programs, conferences, or meetings





·        Pilot-test prospective ads with intended audience members



Created January 1, 2009

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