Analyzing a Target Audience Worksheet

 

 

·        Determine the primary audience

 

 

 

 

·        Determine what is expected from your audience

 

 

 

 

·        Determine your audience’s expectations

 

 

 

 

·        Develop a comprehensive, long-range marketing research plan

 

 

 

 

·        Build a carefully thought-out and up-datable database of reliable information

 

 

 

 

·        Diligently research your competition

 

 

 

 

·        Research what attendees believe may be the benefits of your program or meeting

 

 

 

 

·        Find out why people did not register for your past programs, conferences, or meetings

 

 

 

 

·        Pilot-test prospective ads with intended audience members

 

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Created January 1, 2009

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