Advertizing and Marketing

 

 

        Success of a short-term meeting is more of a function of marketing than design

 

        1/2 to 2/3 of the total costs can be in advertizing/marketing

 

        Develop a marketing plan

 

o   Services/products to be provided

o   Primary audience

o   Secondary audience

o   Marketing techniques to be used

o   Necessary budget

o   Drop-dead scenario/back-up

 

        Various promotional options and media exist

 

o   Direct mail (most used)

o   Newspapers, journals, magazines

o   Electronic media/WWW

o   Telephone marketing

o   Using current meetings to advertise others

o   Using testimonials

 

        Design high quality promotional materials (brochures/catalogues/ads)

 

o   Size issues

o   Type issues

o   Artwork issues

o   Color issues

o   Cost issues

o   Timeliness issues

o   Reuse issues

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Created January 1, 2009

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